In this role, you will work with design to develop compelling communications and marketing/sales material content including, but not limited to: web content, emails, product sales sheets, case studies, videos, presentations, blog posts/newsletter articles, and other B2B and internal communications.
This person will be steeped in emerging trends in personalization, content marketing, marketing automation and digital marketing, with an effective track record in those areas in developing and placing experiences that are both effective and efficient in paying off marketing investments and delivering marketing qualified leads through digital channels. Experience should be across owned, earned and paid channels, including an understanding of content syndication.
The successful candidate will be a strong communicator, leader, superb at tightly managing complex, fluid projects with many cross-functional stakeholders, and a quick study with FBAs many features as well as with a variety of software tools.
In this role, you will define the criteria for content selection, and then collaborate with creative teams to develop content screens and other marketing assets for use across marketing touch points that tell the story of our digital content ecosystem.