The Growth Marketing Manager will be responsible for overseeing all marketing campaigns for their products through email, paid, in-product and other channels to the millions of Square sellers who use Square to run their businesses.
As a Channel Marketing Manager, you will lead digital campaign strategy for our regional campaigns from beginning to end. You will interface with key regional stakeholders to identify and prioritize regional opportunities to drive impact.
Establish and strengthen relationships with client c-level face-offs, business and technical buyers, and key project stakeholders. Network with industry leaders, as well as business partners, accenture alliance partners, industry vendors, competitors, and participates in key industry forums.
In this role, you will support the execution of enterprise and local campaigns, trade shows, customer events, advertisements, promotions and other events Strategically implement and manage enterprise marketing tools to support sales objectives.
Partner closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc).
In this role, you will work for the Director of Field Marketing to manage and execute programs that will engage leads and drive sales opportunities for our pipeline. You will work across functional teams that can help support the execution of these activities, but you must be able to be both a strategic and a hands-on marketer.
Create global monthly customer newsletter in partnership with editorial team. Partner with key content and product leads to facilitate editorial calendar that aligns with key engagement KPIs by segment type.
Execute upon our expanding email marketing programs, including but not limited to store marketing campaigns, sales agent outreach, post-purchase and transactional messaging using advanced segmentation. Reduce opt-outs, increase cross-brand engagement, and leverage technology to automate increased personalization and retargeting opportunities.
Develop go-to-market plans for digital marketing campaigns to drive qualified leads and increase conversion via Sales programs and generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement.
This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution.