In this role, you will work with the Head of Digital Marketing, marketing team, E-staff and business leaders to create, integrate and execute digital marketing strategies in support of Jaspers business objectives and global growth.
In this role, you will work with product management to understand products, solutions, the roadmap and competitors strengths/weaknesses. Work with the sales teams to understand customer requirements and field selling needs.
The Business Insights Manager will be responsible for leading the execution of analytical plans which identify performance and execution results as well as comprehend the impact of local market issues on sales performance.
In this role, the selected candidate will analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, search queries, landing page, quality score, etc. to achieve maximum ROI.
The Field Marketing Manager will craft and execute account-based marketing (ABM) strategies and programs to increase the awareness and pipeline of new and existing solutions in the NICE portfolio for the Americas region.
In this role, the successful candidate will work closely with the Product team to define product positioning and messaging; develop marketing programs and smart growth tactics to drive awareness and depth of usage.
In this role, the successful candidate will drive and own product requirements process while working collaboratively with key stakeholders to prioritize and validate technology, features, product direction and strategy.