Create relevant marketing content and to ensure accurate delivery of the value proposition to clients including thought leadership in field service, IoT (Internet of Things), customer and partner vision and strategies in compliment to the company and the field service industry.
Define and develop appropriate content, collateral and programs to grow awareness, educate market and drive successful end user engagements. Competitive analysis, messaging and tools to successfully handle objections in the sales process.
This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution.
As a senior product marketing manager, you will develop product marketing plans for computational lithography applications and drive product generation process through market research, feasibility studies, market validation, competitive assessment, positioning, pricing and product introduction.
In this role, the selected candidate will work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
In this role, the selected candidate will create and coordinate event logistics documentation, show-flows where appropriate, event timelines, speaker and executive communications, budgets and other critical materials.
Partner closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc).