Associate Manager, Digital Marketing Strategy to oversee the development and execution of online marketing and social media marketing initiatives for high profile and established brands working to further develop and enhance their online and social media presence.
Managing the internal Marketing Cloud account for day-to-day email, developing and maintaining ongoing email marketing automation, and creating and optimizing email templates for recruiting email campaigns that target and nurture candidate interest.
Lead a team to deliver insight and understanding of visitor and customer behavior on Adobe.com. The team is responsible for deeper understanding of Adobes ability to deliver an optimal customer experience to attract, convert and retain Creative Cloud customers
Collaborate with key internal stakeholders on development of strategic measurement road maps. Own, develop and maintain the Digital Marketing and Media budget strategy and forecast against company objectives and goals.
Lead relationship with Community Developer contact(s) and identify tactics and needs for community support; oversee direct reports in day-to-day management and tactical planning, providing support and troubleshooting where necessary.
Lead a team to deliver insight and understanding of visitor and customer behavior on Adobe.com. Understand key business priorities and marketing goals for Adobe.com, to create an analytics roadmap for the site to support sales and customer retention goals.
The Digital Marketing Manager will work in conjunction with the Campaign Managers and a cross-functional team, and will translate marketing objectives into digital tactics, aimed at increasing awareness, product adoption, and leads.