Understand what is required to deliver the whole product for the device family and ensure that the wider organization is executing to a complete plan, including the requirements for development tools, IP cores, demonstration boards, etc.
Partner with brand creative teams to ensure proper execution of brand strategy and vision and customize catalog layouts and advertising designs to fit requirements of each market, taking into account currency, language, and cultural sensitivities.
The Manager of Digital Marketing is responsible for developing, evaluating, and executing online marketing plans for the west elm brand. This person will manage natural search, paid search, advertising, partnership opportunities, and other customer acquisition channels, and provide analysis and strategies for improving the online performance of each.
Support development of market and target audience understanding and definition, ensuring product market fit and positive value proposition through rigorous research/insights gathering and recommendations.
Develop and execute brand marketing initiatives that increase brand awareness, engagement, acquisition and drive sales for the Pottery Barn Kids and PBteen brands. Provide analysis and insight to measure and improve marketing program effectiveness. Work closely with key cross-functional business partners to ensure marketing initiatives are cohesive across key channels and champion brand objectives.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to quantify market opportunity and identify product/service and commercial strategies for growth of analytics solutions.