In this role, the selected candidate will implement best practices across all digital marketing programs, including: Email, SEM, SEO and display to drive new customer acquisition, customer engagement and conversion.
The Senior Manager of Digital Marketing should have the ability to oversee all aspects of digital marketing, including website/content marketing, brand search optimization, social platforms, mobile and other emerging technologies.
In this role, you will be responsible to
manage digital b2b marketing initiatives from conception and execution, defining objectives, target audiences, creative assets, timeline, tracking, roi, optimization and reporting.
In this role, the selected candidate will cultivate an opportunity pipeline of new customers by developing and maintaining relationships with all levels of key customers, ecosystem partners and sales channels.
In this role, the selected candidate will leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate prospects that leads to critical behavioral metrics.
In this role, you will develops product positioning and messaging that effectively communicates competitive advantage to various target audiences - including internal stakeholders, end users, and customers.
The ideal candidate will be able to understand market needs, work with customers, sales, product management and other stakeholders to develop and clearly articulate the unique value that Infoblox provides and clearly articulate market needs to the company.
In this role, the selected candidate will operate the department like an internal ad agency that exists to support the teams delivering service while also driving the overall marketing of the organization and communicating to the outside world work being done at the company.
In this role, the selected candidate will be developing Go-to-Market strategies for new digital membership programs including digital messaging, targeting and channel execution; managing and allocating overall budgets for marketing campaigns.
In this role, the selected candidate will work directly with Career sales partners to track sales progress, proactively drive sales activities at the appropriate time during the sales cycle, and assist in closing high-value business.
This product or solution marketing leader, will be responsible for developing a solid foundation for our go to market channels, and will have the opportunity to work with internal and external leaders to build measurable results.