In this role, the selected candidate will communicate field sales requirements for success to Marketing and other relevant departments; plan, create and execute all marketing activities for the region and report results.
The Field Marketing Manager will craft and execute account-based marketing (ABM) strategies and programs to increase the awareness and pipeline of new and existing solutions in the NICE portfolio for the Americas region.
In this role, you will provide marketing direction and recommendations for territory, alliance partner, and reseller plans focused on optimizing Silver Peaks growth by generating awareness and demand in the Western region.
In this role, you will be responsible for localizing the Global field marketing strategy and execution plans to the Americas region (largest market is the US), including government programs, email campaigns, social media, events, etc.
In this role, the selected candidate will monitor event marketing metrics (opens, click-throughs, deliverability, registrations, etc.); analyze marketing campaigns, make recommendations for enhancing effectiveness, and report on all activity and results.
The Education Services Field Marketing Manager is responsible for bringing to market and effectively positioning and promoting VMwares Education Services portfolio of training and certification offerings to customers.