In this role, the selected candidate will write and edit content for assets including digital, print, and out-of-home advertising, video, interactive experiences, and microsites, as well as email, event themes and taglines, presentations, and collateral.
The Digital Copywriter/Editor is responsible for all copy written for potterybarn.com. He/she collaborates closely with the e-commerce, web production and social media teams to ensure consistent storytelling and marketing messaging across the company. This position reports to the Editorial Manager.
As a Marketing Copywriter, you will work closely with the marketing and creative team. You will be responsible for brainstorming, creating and transforming ideas into words for marketing collaterals, PR, and online & digital marketing campaigns.
Manage projects and provide editorial direction working closely to guide the work of external agencies; collaborate with creative partners to concept and create innovative and big marketing ideas that can live across channels and platforms.
Projects include landing pages, fliers, blogs, ads, magazine and newsletter articles, presentations, infographics, case studies, emails, print brochures, video scripts and other communications as part of a content marketing campaign.