In this role, the selected candidate will develop channel marketing strategies for B2B channels and key accounts with the goal of building brand awareness and ensuring maximum channel partner successes in marketing and selling of company products.
In this role, you will develop innovative partnership opportunities that truly capture the best of both brands (ours and the partners) to delight consumers and drive usage, purchase, and loyalty to Google Play.
This position will be responsible for the development of all major retail marketing including strategy, branding, budget, execution, and ROI in partnership with key retailers in the Head Shop/Smoke Shop Channel.
The Product Marketing Alliance Manager will be responsible for identifying and signing external strategic partners whose own products, solutions, services are complementary to those of HID and whose standing in the market is such that it would be beneficial for HID to develop a formal commercial partnership.
In this role, the selected candidate will build go-to-market plans by planning, executing and scaling marketing campaigns for specific products; manage and optimize multiple online channels (email, onsite placements, SEM, etc.) to drive day-to-day and long-term performance.
In this role, the successful candidate will produce joint marketing assets such as whitepapers, testing results, solution briefs, case studies, demos, web pages, and presentation materials that support overall partner plans and objectives.
In this role, you will clearly identify Success Metrics, and reporting for all tactics prior to implementation and provide performance analysis, ROI and insights for all channels/tactics. The selected candidate will also drive reporting capabilities / marketing dashboards and develop understanding of related metrics.
In this role, the selected candidate will manage mobile and emerging communication channel marketing campaigns for new and existing customers from acquisition through customer lifecycle, renewals and churn mitigation.
This role will provide merchants with tools and insights to help them achieve aggressive growth goals. This role helps to build on our mission to connect local economies by focusing on the growth of our merchant partners.
In this role, you will be a collaborator, thinker and builder in this role, developing consumer positioning, industry communications and marketing toolkits that reflect a deep understanding of the mobile ecosystem and a strong empathy for both partner and user needs.