In this role, the selected candidate will be responsible for leading, managing and directing all of the product management related activities within the Respiratory product line (SCBA, Escape & Pressure Demand).
The Digital Marketing Manager position is a great opportunity to play a key role in advancing Edwards' commercial efforts for its Critical Care products and helping drive clinical advancement in the United States and globally.
The Senior Marketing Manager will provide marketing support for the Fraud and Valuation Product Lines, their respective Consortiums, and the CondoSafe solution. As such, the Senior Marketing Manager will be responsible for planning, developing, executing and measuring integrated and multi-faceted marketing programs designed to support the Product Lines strategic, tactical and revenue goals. Marketing campaigns will focus on:
The Marketing Manager will lead campaigns for customer acquisition and engagement for the Amazon Appstore. This position will craft and execute marketing initiatives that will build Amazon apps and games awareness and adoption and offers the opportunity for ownership of key marketing programs and a broad training ground for future success.
The Digital Marketing Manager will be responsible for designing and managing the online elements of the marketing mix, ensuring strong integration with offline elements, setting and monitoring strategic KPIs, and fostering strong alignment across other departments to ensure that the implementation of integrated marketing plans are coordinated, aligned, and consistently meeting business objectives.
This position will report to the Senior Director of Global Strategic Marketing in our Heart Valve Therapy (HVT) business unit and will work closely with various external vendors and a broad cross-functional internal team that includes R&D, Clinical and Regulatory Affairs, Health Economics and Reimbursement, Global Downstream Marketing, Brand Management as well as Regional Edwards Sales and Marketing.
Work closely with market mp, sales vp and channel directors to drive retention program awareness, tool utilization, execution and inspection. Leads cross functional teams to identify disconnect risks and to develop mitigation plans.
The Digital Marketing role is responsible for the global digital strategy, plan and execution to build the Qualcomm Life brand and product pipeline. An understanding of the health care technology industry and best practices for digital engagement and activation across the provider, medtech, pharma and payer segments is desired.