The ideal candidate will be highly technical and analytical, extremely efficient with Marketo/Salesforce. You'll also have a great understanding of the lead management process, how leads flow across the funnel.
In this role, you will be collaborate with the Creative Services, Interactive and Brand Marketing teams on the strategy, design, and development of digital campaigns and assets that will increase revenue and improve new customer acquisition.
The Marketing Specialist will report to Manager and support in activities and projects that will drive product awareness, product adoption and the tactical day-to-day support of marketing campaigns and sales activities.
In this role, the selected candidate will be responsible for expanding the firms content marketing and executing on a strategic plan that supports and enhances the Firms marketing and business development goals and initiatives.
In this role, you will be working with principals, senior staff, and other marketing team members to design, write and produce all proposals, presentations, and other marketing collateral in alignment with brand standards.
In this role, the selected candidate must have a strong analytical skills to assist with tactical execution and analysis of our clients' acquisition marketing efforts; tasks may include campaign strategy, setup, monitoring, reporting, analysis, and optimization.
In this role, the candidate will coordinate a wide range of marketing activities, including campaigns, event management, development of sales tools, website management, collateral routing for regulatory purposes amongst others.
In this role, you will lead the strategic and tactical development and execution of marketing initiatives for assigned product lines including annual marketing plans, multi-tactic campaigns, press releases, trade show support, webinars, collateral, website content, client bulletins, email marketing, direct mail, social media, results reporting and budget forecasting.