Builds a strong, integrated wholesale marketing team focused on supporting the entire wholesale distribution. Tight integration within the team and across sales must result in the creation of a fresh and transformative wholesale marketing planning process.
Leading strategies, projects, and teams through a high degree of ambiguity and dynamic market environments, course-correcting as needed, incl. guidance and supervision of software engineering for rapid prototyping.
Demand Creation - Create brand awareness by leading the evolution and communication of the Eagle Creek differentiated brand position that resonates across our diverse customer and business segments. Effectively use digital, social and other grass-roots initiatives to create a demand for our products.
In this role, the selected candidate will be responsible for cost effectively acquiring new customers via all offline marketing channels, including direct mail, catalog, postcard, broadcast, print, PR, retail partners, affiliate partners, local marketing, etc.
Leads a team in the development and execution of product marketing strategies to achieve or exceed tmtt goals and objectives. This includes: launching new therapies, products and line extensions, managing product lifecycles, forecasting, establishing and defending price, etc.
Design and develop both technical and solution oriented sales and marketing collateral for the Unified Data Architecture (UDA), including technical and business oriented presentations, blogs, white papers, videos and field training courses.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.