Create innovative ideas that bridge offline and online through search, social, paid media, mobile and face to face events among other components to provide solutions that connect insights and communication to business and marketing objectives.
Partner with business stakeholders to collect inputs required to develop SEM campaigns; Interface with media agency to deliver inputs/requirements for the development of SEM campaigns and incremental media plans.
The ideal candidate will be very familiar with the technical aspects of SEO and have experience working with large websites. They will be adept at gaining the trust of their co-workers and enjoy working in a corporate environment.
The Analytics Specialist fills an important role on this team, applying data driven approaches using Marketing Dashboard Tools in combination with data pulled directly from marketing databases to analyze & find insights that will help the team optimize and improve campaigns.