The Director of Marketing will be responsible for the full life cycle of all products, including but not limited to consulting with customers regarding product requirements, leading communications with teams to insure requirements are met, facilitate sales through channel partners, maintain pricing and cost reduction strategies and become an expert in products, markets and customer needs.
Lead the management of all timelines and trafficking for the Global Marketing department. Oversee the master program plan, and determine project sizing and prioritization. Lead stakeholder alignment with the timelines.
The Director of Sales and Marketing will work with the National Director of Sales and Marketing in planning and directing initiatives necessary to meet the business objectives of the Highlands Inn Sales Office.
The position reports directly to the CEO and will be supported by a Marketing Coordinator as well as external partners, currently including those for website development, SEO, graphic design, copywriting and public relations, among others.
Manage a staff of database and email analysts who oversee the development, implementation and maintenance of marketing database, marketing automation platform and other martech campaign management tools.
The Brand Director will manage a team that includes the following functions: brand design, brand campaign management, and program management. This position will report to the Senior Director, Integrated Marketing, in the global marketing organization.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.