In this role, you will develop annual / quarterly demand generation plans for expanding the number of brands in our network, including specific SMB plans, based on business objectives delivered by sales and marketing leadership.
The PPC campaign manager will be responsible for multiple high volume accounts, including campaign strategy, keyword research and bid management. A successful candidate will have a hands-on approach will implement strategies that increase productivity and optimize campaigns in order to reach ROI targets. Position manages function and process but not people.
In this role, you will be responsible for building campaigns, emails and landing pages (light HTML knowledge a plus), lead scoring, Revenue Cycle Explorer (RCE), Revenue Cycle Modeler (RCM), Revenue Cycle Analytics (RCA), and Salesforce dashboards.