In this role, the selected candidate will participate in ideation dialogue with Product Development and Marketing and give meaningful insight into the product roadmap; work with Channel to identify/develop potential retail product placement recommendations.
In this role, the selected candidate will develop the product go-to-market plans and lead the execution to achieve business goals; develop product packaging and pricing in support of product business strategy.
In this role, you will participate in or lead internal or customer business analysis and product validation reviews, conduct pre sales support, provide detailed customer product and business process consultation, support customer implementations and installations, and assist with training and documentation.
In this role, you will provides first person coaching and leadership on the execution of action plans based on the weekly Playbook process, daily department walks, Customer Satisfaction Survey learnings, customer verbatims, and customer/associate interactions.
In this role, you will build and maintain a data-driven business case for your products; keep tabs on the market, competition and regulatory changes to make sure your business case is compelling and defensible.
In this position, you will work closely with product management, solutions marketing, demand gen, PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue.
In this role, you will manage all aspects of marketing strategy and plans to ensure the achievement of financial/budget expectations, regional, and product portfolio strategies. Familiarity with segmentation, targeting and positioning.
The ideal candidate will possess exceptional communications, analytical and strategic skills to identify and drive the development of unique, high-impact positioning that will inspire dealers, retail partners and consumers for products, existing and new.
In this role, the selected candidate will participate and assist in national and regional trade shows as required; update job knowledge by participating in educational and professional organizations, maintaining personal networks and reading professional publications.