Manage daily administration and support of the Salesforce Sales, Service, Community & Marketing Clouds which includes, but is not limited to; managing multiple user setups, profiles and roles as well as customization of objects, fields, record types, page layouts and validation rules.
In this role, the selected candidate will create campaigns from initial concept through completion for each content area, generating targeted leads, managing campaigns, and running post-campaign measurement.
In this role, you will develop and be responsible for product positioning/messaging and buyer personas for your product(s). Collaborate with a cross-functional team made up of Product Management, Regional Marketing, Corporate Marketing, Sales, and Operations to ensure alignment is made with key stakeholders
Assist in executing complex lead nurturing programs in Marketing Automation Platform (Marketo) helping clients understand requirements and proactively providing feedback to optimize campaign process and performance.
Responsible for managing marketing efforts focused around our branch network, assuming primary responsibility for the planning and execution of integrated marketing campaigns to meet company and branch growth initiatives.