In this role, the selected candidate will develop partner communications and executing tactical marketing strategies; work with product marketing teams to develop sales enablement tools that can help train Cricuts sales team & retail partners.
In this role, you will be developing and leading platform, cross platform, and business unit solutions strategies and programs. Competitive strategy - Vetting of innovation spaces and projects of interest.
In this role, the selected candidate will work with events team to define event objectives, multi-channel engagement plans, effective reporting, and target audience segmentation to execute highly relevant pre- and post-event campaigns.
The successful candidate is capable of building target market lists, gathering insights about our customers and reporting on the CRM/MDM Database to help establish campaign results and grow this invaluable tool.
In this position, you will act as liaison between vendors and agencies doing ad-hoc work for the marketing dept. Create in-store marketing material, including: POS/POP Displays, consumer-facing documents, flyers, etc.
In this role, you will be responsible for the coordination, management, and execution of all internal/external facing events such as, but not limited to: conventions, conferences, tradeshows, customer training, meetings, and social events.
In this role, the selected candidate will develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organization.
In this role, you will define target market and customer segments, gathers market and competitive intelligence Uses primary research with customers, information from industry associations and secondary research to identify industry trends and understand customers needs.
In this role, the selected candidate will develop the product go-to-market plans and lead the execution to achieve business goals; develop product packaging and pricing in support of product business strategy.
In this role, you will optimize display marketing channel, develop emerging paid social advertising programs and evaluate emerging advertising technologies. The selected candidate will foster relationships and negotiate agreements with key advertising, media and technology partners.