In this role, the selected candidate will collaborate with key business partners (e.g., analytics, finance, Visa, Loyalty Solutions) to recommend a comprehensive business strategy to reengineer this business, evaluate opportunities to improve economics as well as, improve customer engagement and appeal to consumers.
The Product Marketing Manager (PMM) builds market excitement for, and acquisition of, DrFirst solutions. He or she will own client needs definition, competitive analysis, product messaging, sales enablement, and sales tools. The PMM will collaborate closely with Product Management, subject matter experts, and the other members of the DrFirst Marketing team to define, communicate, and execute our high-level marketing and brand strategies.
In this role, you will manage and grow existing business: create plans to increase sales of existing categories, reduce & eliminate product quality issues, and identify cost reduction/value improvement opportunities.
In this position, you will act as main point of contact for business units and ad agency on Navy Federal's Corporate Marketing Plan, and provides guidance, alternatives and advice to product owners in development of projects and promotion plans, account and workflow management, execution and distribution .
In this role, the selected candidate will be responsible for setting standards for the ideation, development, execution, and optimization of omnichannel marketing campaigns designed to drive new account growth & profitability.
In this role, the selected candidate will plan the launches of new products and releases and manage the cross-functional implementation. The ideal candidate for this linchpin role will have a proven track record of successful collaboration with product management and enabling sales.
In this role, you will keep our messaging, pricing, positioning and go-to-market strategy at peak performance to help the Sales and Marketing teams hit goals, accelerate the speed we can adapt to market changes and take new products to market.
In this role, you will be responsible for
developing positioning and messaging for market segments, products and solutions.Collateral management for both internal and external audiences, including website content management.