The Campaign Strategy/Operations Manager will be a key member of the Marketing Operations team responsible for the successful implementation, management and day-to-day operations of marketing technologies and automation systems.
Initiates and executes digital marketing efforts to enroll and deepen relationships with the company Preferred segment customers. Supports efforts aligned to the Preferred Rewards digital strategy for clients eligible and enrolled in program.
In this role you will provide copy writing for all channels of contact strategy for the high value blood drive partner segment. Implement and execute the digital campaign and segmentation strategies to support this segment.