Drive licensing marketing strategy, future planning and partner alignment to ensure seamless go to market. Support business counterparts to ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard.
The Sales/marketing Manager is responsible for training and coordinating the sales team in the area; this position is also responsible for canvasing in the field for leads, trade shows and other venues to gather leads for the sales team.
Work closely with the Customer Marketing, Client Services and Account management teams to build and implement a holistic customer communications plan that supports the entire customer lifecycle (onboarding, engagement, renewals, and expansion).
Develops/maintains a clear understanding of current markets, vision of expected market evolution as it relates to Womens Health and Reproductive Infectious Disease with an understanding of the implications on customer needs.
Responsibilities include assisting in the development of marketing plans and implementing the strategies and tactics outlined in these plans. The manager will also be responsible for enhancing the visibility of member benefits and marketing the member recruitment program.
Lead cross functional teams on assigned business or project development initiatives. Manage timeline, budget and roadmap. Works with Research and Development, Marketing, Technical groups, Design, Market Research, Finance and outside Vendors.
Develop/maintain a clear understanding of current markets, vision of expected market evolution as it relates to microbiology Informatics with an understanding of the implications on customer needs. This includes assessments for existing products, and new capabilities/applications for Informatics platform.
Provides project coordination. Support includes communicating project status with internal clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between graphic designers, web developers, IT resources, clients and vendors.
The Global Marketing Manager, Microbiology Associate is directly responsible for achieving global and regional strategic and financial performance through comprehensive and timely market development, marketing and product strategy development and execution, as well as innovation and business development activities.
Assess the global competitive landscape and track competitive activity and dynamics through targeted market research, and ad-hoc situational analyses to inform relevance of, and recommend changes to, marketing and business development strategies, as applicable.
Understand business requirements and challenges; including priorities, must win battles and key value drivers. Transmit this understanding to the category management teams at the appropriate level so the category sourcing strategies and priorities are defined accordingly.
Manage a wide variety of projects & tasks from multiple internal stakeholders, negotiate priorities under the broad guidance of the Associate Director of Marketing and Creative Services; communicate priorities and deadlines to internal stakeholders.
Create compelling collateral, in partnership with Product and Marketing teams, which highlights the features, benefits, and varied use cases of Lotames products and solutions to Lotames key client types, including publishers, brands, and their agencies around the world.
In this role, the Digital Strategist collaborates across internal teams at all levels (junior to senior) and agency partners, and ensures knowledge transfer for both specific brands and a portfolio of brands.