The Director, Marketing Strategy and Communications is responsible for the SHRM brand as it relates to creating engagement between SHRM and members/nonmembers through marketing programs. This role will shape SHRMs marketing communications strategy and drive the activation of values and needs based segmentation. The Director will act as the key agency lead with Agency of Record (AOR) to ensure that SHRMs marketing strategy and objectives are aligned with agency engagement.
In this role, you will develop pricing strategies, balancing firm objectives and customer satisfaction.Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
In this role, the Senior Director, Buzz Marketing sets direction and goals for Buzz campaigns, and directs internal teams to help execute campaigns and meet goals set forth by the Buzz Marketing and Global Partnerships leadership team and/or other key stakeholders.
This highly visible role must demonstrate strong relationship management, stakeholder management and communication skills. Must be able to provide leadership/executive level reporting and communications.
In this role, the selected candidate will manage and coordinate communications and data driven marketing plans to deliver increased lead volume, new business acquisition, and improved customer retention.
In this role, the selected candidate must possess the ability to ascertain and communicate the needs and requirements of the company's engineering customers and prospects in writing utilizing PowerPoint, Word and other tools.
In this role, you will identify relevant marketing partners for the hotels and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich the brand experience. The selected candidate will work collaboratively with Sales and Revenue Management teams create individual tactical & segmental marketing plan.
In this role, you will work closely with our marketing operations and corporate communications teams to distribute and measure the effectiveness of content effectiveness across multiple channels including live, social, webinar, mediate placements, email, website and etc.
In this role, the selected candidate must have n experience with creating compelling messages for different target demographics. PR Experience a plus; expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
In this role, you will be responsible to direct and manage all agency relationships (including internal creative services) to translate global branding, marketing and communications efforts into an integrated strategy across multiple languages as needed. Proactively communicate issues to client teams and facilitate solutions/resolutions.
The selected candidate will develop strategic plan to move company from product to service based marketing initiatives.Leverage CRM capabilities for customer/market data mining, resulting in enhanced targeted marketing.
In this role, you will ability to communicate clear brand vision and purpose and communicate it with passion and authenticity to the organization in an effort to shape culture. Demonstrated ability to build diverse pipeline of future leaders.
In this role, the selected candidate will drive a variety of initiatives to boost the awareness of especially with potential carrier and OEM partners; you need to be able to both envision new marketing campaigns/initiatives and implement them.
The position is also responsible for directing sales and new business development, providing strategic business plan input, as well as overseeing social and web media development and delivery, and new product and service development.