The marketing communications strategist role supports the development and execution of strategic marketing programs. This position works with the marketing communications manager to drive the creation of external messaging across a variety of mediums.
You will be responsible for generating referrals for home care and hospice by building relationships with physicians, long term care, independent and assisted living facilities and other community resources.
Design new and maintain existing marketing performance reports and dashboards, including but not limited to seminar registrations, website traffic, marketing campaign performance, lead follow up, cost per lead, and conversion reports.
Provides financial input on department or project budgets, capital expenditures or other cost / resource estimates as requested. Performs complex quantitative and qualitative analyses for service delivery processes and projects.
Reviews marketing material specifications and acts as point of contact and liaison with centralized marketing, analysis and research groups to coordinate the completion and submission of financial, marketing and various client specific property data to incorporate into customized property information packages.
As head of the USM Office of Marketing and Communications, the Vice Chancellor for Marketing and Communications provides strategic and comprehensive marketing and communications leadership, management, and support for the University System of Maryland, the Chancellor, senior leadership, and the Board of Regents.
. Develop solution proposals encompassing all aspects of the application. Participate in the development, presentation and sales of a value proposition. Negotiate pricing and contractual agreement to close the sale.
Provides general administrative support to an office or group of sales professionals. Responsible for preparing proposal, presentation and communication materials. Coordinates the distribution of internal and external marketing information.