Provide direction in defining Imagineas marketing strategy and oversee all aspects of marketing for the company inclusive of marketing communications, influencer management, advertising, event marketing, public relations and social media.
The Marketing Director will work with his/her direct team and with experts from the Chases Centers of Excellence (ex: Acquisition, Claims, Marketing Research, Retention, Marketing Services, PR, Brand and Analytics teams) to build strategies and execute.
Work with individual members of the Practice Group in the creation and implementation of independent business development plans, speaking engagements, writing opportunities, client development seminars, firm-sponsored events and conferences.
This individual is responsible for understanding the target markets, their educational needs, our benefits and differentiators and working with cross-functional teams to develop and execute strategies to support college and university objectives.
Establish procedures to track and monitor digital marketing effectiveness and measure actual performance against planned performance. Plan, test, measure and iterate in order to optimize the marketing investment across channels.
Design manage multi-channel marketing programs for our Cyber team, including messaging, digital demand generation programs, social media content, web content, blog content, thought leadership, event support, and marketing and sales collateral.
The Director, Customer Marketing will play a key leadership role within the Marketing group, working closely with the Product Innovation & Customer Group organizations at Surescripts. Specifically, the Director, Customer Marketing will lead strategy and execution for all marketing initiatives for the EHR and IDN markets.
The Regulated Industries marketing position is foucsed on developing integrated industry marketing plans and programs to expand SAP's market share and revenue portfolio in regulated industries including Public Sector, Utilities and Healthcare.