In this role, you will provide support for Marketing vision, strategies, plans and resource investment for HUMIRA and portfolio products in one of the immunology therapeutic areas. Encompass a One AbbVie mindset and perspective in all strategies.
The marketing manager designs, develops, and implements commercial plans and programs needed to maintain market leadership in an increasingly competitive landscape with a key focus on the health care provider.
In this role, you will be expected to have an advanced understanding of leveraging all paid media channels to acquire target consumers as well as best practices to maximize our owned channels for revenue conversion (SEO).
Develop and articulate effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
In this role, you will be developing and managing sales that meets or exceeds projections, achieving targets for revenue, profitability and sales growth whilst leading the internal management of the company and day to day operations.
The software/Controls (Cloud based system) will integrate with the equipment and POS to capture payments, customer data, energy efficiencies of equipment and be able to extrapolate information and analyze information for planning, growth and increased sales for its customers in this arena.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry. Further, the PM manages and integrates new products and product changes throughout the company.