In this role, you are provided the opportunity to make a huge impact within the organization and the Private Brands industry. Private Brands has outperformed the branded business the last 10 years, and it's expected to continue on this growth path.
In this role, the selected candidate builds a detailed analysis of the competitive set and maintains that as a tool to help manage the business; identifies opportunities and implements plans for line extensions and new product introductions
The Manager, Brand Marketing leads the client marketing team in supporting our top Enterprise and Commercial Accounts, while developing the overall approach for mid-sized customers. This position drives the team to create strategic and comprehensive marketing plans for client specific brand strategies which encompasses events, print, ecommerce, direct mail, social media and more.
In this role, the selected candidate will collaborate with internal marketing teams, creative services, sales, merchandising, special order and IT; develop ongoing training and education for marketing and sales.