In this role, the selected candidate will propose creative new uses for social media and engagement opportunities between Stanford Childrens Health and the target audience (egg, Live Tweet Chats, Expert Q&As, Event coverage).
In this role, the selected candidate will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups; the goals for this role are to increase brand awareness, drive engagement with customers and partners, and drive traffic to the client's web properties.
This role will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups, develop a social media calendar, social objectives, messaging, write posts, source or create the visual images for the posts.
In this role, the selected candidate will develop the Americas region social media marketing plan, in alignment with the overall global and regional marketing plans; develop product group specific social media marketing plans.
In this role, you will develop the social media editorial calendar, plans social media activities to drive engagement and collaborates with a wide variety of health care and health policy stakeholders.
In this role, the selected candidate will be responsible for the day-to-day community management of the priority social channels; working with business partners to organize, plan and pushing forward social first projects.
In this role, you will manage and execute the overall social media and online community strategy to further strengthen engagement and increase brand awareness, including building an employee, executive and partner advocacy program.
The selected candidate will coordinate with internal teams to promote company initiatives and amplify external communications, develop social advertising program to build following on profiles, drive impressions and strong engagement.
The Manager of Social Media and Digital Content, reporting to the Vice President, Brand Marketing, is charged employing multiple Facebook, Twitter, Instagram, LinkedIn and YouTube accounts to engage with influencers, consumers, patients and potential employees. Creates and manages digital audience engagements and growth strategies for Brand Marketing.