This role will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups, develop a social media calendar, social objectives, messaging, write posts, source or create the visual images for the posts.
In this role, the selected candidate will be working as a strategic social media partner on the Marketing team through original campaigns, partnerships, and collaboration with our internal Content Marketing and Creative teams.
The Social Media Manager will be charged with taking our community driven brand to the next level of engagement across all current and emerging social media platforms. This role is responsible for all strategy and execution of social media messaging to impact the perception of our brand and product, drive traffic and increase customer acquisition, engagement, and revenue.
In this role, the selected candidate will manage social media strategy development, execution and reporting/analysis for the Americas and specific product groups; the goals for this role are to increase brand awareness, drive engagement with customers and partners, and drive traffic to the client's web properties.
In this role, he or she will work closely with the communications, brand, marketing and customer service teams to build and deploy social media campaigns that help PayPal gain visibility with existing and new customers and exceed business objectives.
The Manager of Social Media and Digital Content, reporting to the Vice President, Brand Marketing, is charged employing multiple Facebook, Twitter, Instagram, LinkedIn and YouTube accounts to engage with influencers, consumers, patients and potential employees. Creates and manages digital audience engagements and growth strategies for Brand Marketing.
In this role, you will manage and execute the overall social media and online community strategy to further strengthen engagement and increase brand awareness, including building an employee, executive and partner advocacy program.
In this role, you will create and maintain a social media calendar for short and long term efforts, ensuring that the content for social media channels is aligned with the Marketing, Creative & Merchandising calendar.
In this role, you will be creating a robust social media and communities plan, identifying key strategies to enhance brand awareness / identity as well as assisting in PR and content strategies for physicians, consumers, business partners, and employees .
In this role, the selected candidate will propose creative new uses for social media and engagement opportunities between Stanford Childrens Health and the target audience (egg, Live Tweet Chats, Expert Q&As, Event coverage).