Experience developing and delivering presentations to various audience levels within an organization; experience with analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
The chosen candidate will lead and join a team that is responsible for bringing marketing initiatives to life for the organization driving creative direction, messaging, execution and analytics, in efforts to position the organization as investment and business building resource to our strategic account partners and clients.
Creating weekly and monthly newsletters for prospects and customers that provide actionable tips and insights to help them run their businesses, communicate the value of the companys products, and, for customers, encourage up-sell opportunities and utilization tips to enhance customer retention.
The Senior Marketing Analyst is responsible for the development and execution of retail marketing initiatives and assets derived from the strategy, plans, and goals set forth by the U.S. Marketing Leadership team that support sales of Motorcycles, General Merchandise, Service and Parts & Accessories at the dealership level.
Drive innovation and new product development, including development of strategies, business cases and product roadmaps. Effectively partner and collaborate where required with other functions, such as R&D, Clinical Affairs, and Business Development
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories; applies price modeling information to manage price; utilizes product, pack configurations and brand architecture to exploit price ladder.
Develops and executes aspects of marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.