Responsible to lead the sales and marketing efforts of the division including (Price, Promotion, Positioning, and Product). Includes tradeshow support, marketing literature, press releases, dealer training and materials, etc.
Manage the product life cycle. Accountability for the product lines P&L, including: revenue attainment, gross margin and operating income. Supports sales and marketing efforts by leading research of market opportunities and competitors with existing product line in assigned markets.
Define innovative product attributes to create product differentiation. Collaborate with other divisions and business units to create solutions that leverage other ON products to solve customer problems.
Responsible for developing profitable growth of HELIAX products line globally through PLM team/s. Strong emphasis on bringing products and solutions to the market but also has overall product line management responsibility.