Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
Provide guidance and direction to employees with emphasis on maintaining a high performing work environment, especially on coaching, counseling, policies, procedures and standards. Considered a strategic partner, an employee sponsor or advocate and a mentor. Foster effective methods of communication and empowerment. Build employee ownership of the organization.
Working within the big-picture strategic direction of the Segment Owners and the Customer Marketing Director, the Digital Marketing Directors strategies need to drive incremental growth in an omni - channel environment.
Lead the development and implementation of the annual strategic marketing plan by translating research and analytics into usable insights, and prioritizing them based upon customer/channel impact while remaining consistent with key customer/integrated strategies.
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.