The Marketing Communications Manager will effectively generate awareness and gain trials of Zurn products by promoting our products and services through integrated marketing activities and campaigns that span across traditional and digital communication channels.
The right candidate will poses a keen understanding of external public relations programming, significant knowledge on the latest tools for success, and have a proven track record of success in generating sustained and high-profile media coverage for a B2B company.
Ability to build effective relationships, influence and work with diverse stakeholders on a global scale. Lead editorial meetings to ensure alignment of writers, review metrics and contribute to the governance of the editorial model
Establish and implement public relations strategies to support business goals and initiatives, including reputation management
Write press materials, organizing press and author mailings, and maintaining the publicity database.
Responsible for maintenance of our client data base, including updating resident information; responsible for routine and special project vendor management including procurement as well as performance evaluation as contracted.
Responsible for the planning and execution of external communications programs that elevate the Companys profile as leading in trading technology, including but not limited to media relations, executive visibility, thought leadership, social media and content marketing.
Write and edit press releases, byline articles, pitches, award submissions and related content. Monitor press coverage and publishing coverage reports to share internally to drive awareness of our PR programs success.