Provide feedback to our product and business teams about the needs and successes in the market.Introduce our products to brands and agencies through meetings, speaking opportunities, and written materials.
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories; applies price modeling information to manage price; utilizes product, pack configurations and brand architecture to exploit price ladder.
Interface with several departments working in market strategy, pricing, promotions, merchandising, new product line extensions, sales analysis using IRI, Nielsen, media plans, consumer insights, packaging and distribution for assigned brands.
Personally manage one Senior Brand Associate. He or she is responsible for developing and executing brand marketing and business plans, leading core strategic processes including new product development, consumer advertising, promotion and public relations, helping shape strategic brand goals and developing plans to achieve success, and championing critical brand initiatives.
Work with sales, marketing, and R & D to identify prospective product plans for key retailers. These could include changes to product portfolio, pricing and promotional recommendations and execution of approved initiatives.
Establish clear SMART objectives and assign clear projects/tasks; establish one on one and regular follow up sessions, seek support to address concerns, facilitates networking and exposure of team members.
The Manager of Brand Design will have primary responsibility for bringing a high level design voice to the consumer products group; they will implement and infuse the brand design vision and provide inspirational leadership.
Management of the Integrated Agency Team (IAT, which consists of various external agencies including media, advertising, digital, consumer promotions, public relationship, and packaging) planning for Seeds of Change.