This individual will serve as a critical liaison between several teams, including business leadership and technical staff to establish an overall roadmap, vision, web governance and measurable success for all NMDPs digital platforms.
Create and write product marketing communication materials to support programs/initiatives. Lead cross functional teams as project manager. Build and maintain relationships across the organization to ensure alignment and integration.
Market segmentation and analysis to determine profitable opportunities to serve key market segment needs to include addressable market and market opportunity sizing, competitive analysis, market needs and product fit evaluation, and building compelling business cases to drive new product decisions.
Manage all marketing and business aspects of defined products including: forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature, medical conventions/shows, and ongoing promotion campaigns.
Develop and maintain work plans and or improvement plans for all major third party payers and their requirements; identify problematic areas or situations related to payers and reimbursement processes.
Strong demonstrated ability to deal with complex value pricing issues in a dynamic competitive environment. Strong fundamental understanding and ability to apply value toolkit to tough value pricing situations.
Represents customer, sales, marketing and technical documentation on new product Core Teams; responsible for Business Case, Voice of the Customer, User Needs, Forecasting and Commercialization Plan development and execution.
The Product Strategy Manager performs activities required to understand market and product requirements, prepare product business plans, and provide sponsorship and support to product investment proposals within the organization.