The ideal candidate for our Digital Marketing Specialist has a passion for email; theyve managed multiple databases, and have launched emails using Exact Target, Mail Chimp, SilverPop, or something similar.
In this role, you will manage business and employee websites and coordinate the execution of website content to meet marketing and communication objectives. Additionally, manage, optimize, and measure other digital marketing platforms and social media channels.
This individual will be responsible for supporting the companys Marketing Communications Program in developing and creating content for all communications and promotional content for its various B2B and B2C channels including, but not limited to company website, email campaigns, brochures and case studies.
In this role, the selected candidate will assist in developing campaign ideas based on the clients value proposition; website traffic generation, lead generation/nurturing, and measuring success of campaigns.
In this role, the selected candidate will lead the implementation of marketing and communications campaigns/initiatives as identified in the industry business and game plans; coordinate translation, proofreading, digital and creative design.
In this role, the selected candidate will write and develop marketing pieces such as white papers, ebooks, infographics, brochures, fact sheets, etc. required to support demand generation programs. Keep up with marketing and technology updates to create relevant and insightful thought leadership content.