In this role, the selected candidate will maintain marketing materials including resumes, boilerplate information, project descriptions, photographs, subconsultant information, etc; research web sites, newspapers, magazines and other business publications in search of project advertisements for professional services and as a lead-finding activity.
In this role, the selected candidate will determine email cadence to engage non-customers and convert them into brand loyal customers; develop email content strategy and work with the email designers to ensure highly engaging content.
In this role, you will be responsible for the development of strategies to ensure managers have access to customized templates to create consistent campus-wide signage and ensure they have appropriate menu signage in place each day.
In this role, the selected candidate will create web pages for new journals, new journal issues, and new products by managing and ensuring accuracy of product metadata and marketing content; plan and implement online marketing promotions to drive usage and sales.
In this role, you will ensure published information is correct and current by monitoring the content of digital media communications. Maintains familiarity with Web site content inventory, preventing development of duplicate or contradictory resource materials as new information is integrated.
In this role, the selected candidate will project manage marketing and communications strategies to include marketing plan implementation, editorial calendar oversight, project and event timelines and marketing operations initiatives.
In this role, you will support our Client's marketing objectives by ensuring their digital media communications are effective and accurate to include Online, digital signage, e-messages, online video, banner advertisement and other electronic communication.