In this role, you will be responsible to develop and support the overall marketing strategy and market plans for the previously mentioned business areas, helping to deliver on business plans and objectives.
In this role, you will provide guidance for new mobile game app development based on consumer and industry trends, brand strategies and entertainment themes and work closely with regional Marketing teams and Licensees on the development of all related marketing activities for the brands activated by Licensee.
This role will be relied upon to partner with cross-functional teams (Global Brand Franchise, Design & Development, Digital Marketing, Brand Publicity, Brand Creative Services, Hasbro Studios and Advertising Agencies) on all phases of product development and marketing plan toolkit development.
In this role, you will be responsible to develop, execute, and manage marketing strategies and
integrated plans leveraging paid, earned, and owned channels and assets,with both online and offline tactics to drive awareness and traffic to
our tools, seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project
management of campaigns in development.
In this role, you will be responsible to manages and mentors subject matter experts, project leads and/or analysts. Works under the general direction of the sr. Manager / director with responsibility for an area defined within product marketing.
In this role, you will assist in development of primary assets for advertising and other marketing communications and leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
In this role, the candidate will be responsible for generating referrals for home care by building relationships with physicians, hospitals, long term care, independent and assisted living facilities and other community resources.
In this position, you will be part of a team focused on the development of marketing solutions in the consumer healthcare/OTC space, across media channels including traditional, digital and emerging, engaging shoppers in the most
relevant manner to them resulting in increased trips and loyalty.