In this role, the selected candidate will create optimized website content for implementation by the web team; support the delivery of trade shows working with field marketing team, as well as online events such as webinars.
In this role, the selected candidate will determine appropriate marketing strategies for campaign effectiveness for given regions / segment; support team with larger conference planning and logistics (Customer user conference, partner forms, internal conferences, and International roadshows) as needed.
In this role, the selected candidate will collaborate with partners to define and gain commitment to joint marketing, including multi-channel thought leadership demand generation campaigns; partner sponsoring key corporate and vertical events that align with alliance, alliance marketing, and corporate marketing strategies.
The Senior Manager, Marketing Communications supports the development and execution of communications campaigns, marketing and external communications material, and branding activities aligned with Otis and UTC business objectives.
In this role, you will gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share.
This role will be relied upon to partner with cross-functional teams (Global Brand Franchise, Design & Development, Digital Marketing, Brand Publicity, Brand Creative Services, Hasbro Studios and Advertising Agencies) on all phases of product development and marketing plan toolkit development.
In this role, you will be responsible for managing all aspects of marketing production including trafficking of marketing jobs which may include all media types ( direct mail, print, radio, in store, television and web ) from initial vendor selection through finished materials that are created by our marketing department.