This position depends heavily on prioritization, creativity, budget management, and an understanding of digital analytics. Specific programs may include message development, multi-touch nurturing campaigns, interactive/social media, public relations, website content management, collateral development, advertising, and tradeshows.
The Senior Manager, Marketing Communications supports the development and execution of communications campaigns, marketing and external communications material, and branding activities aligned with Otis and UTC business objectives.
In this role, the selected candidate will create optimized website content for implementation by the web team; support the delivery of trade shows working with field marketing team, as well as online events such as webinars.
This individual will be responsible for closely collaborating with global marketing managers to understand business needs and then recommending the most effective, innovative communications strategies, plans, media channels, and tools to help achieve business objectives.
In this role, you will provide direction, oversight, and project management working in cooperation with product line managers, account managers, central marketing, digital marketing resources and outside suppliers.
In this role, you will manage the creative approach for all graphic design, copy writing and production under approved guidelines. Manage outside vendors and manages internal personnel involved in the creative design of client collateral.