This position is responsible for an analytics function which supports sales, strategic and marketing planning, product development, and IGT customer needs. This position will be primarily focused on Sales reporting and presentations. Additional responsibilities could include historical market /game analyses and recommendations, retailer analyses, sales forecasting and analyses, promotional analyses, market segmentation, marketing planning, customer consultation and support of primary research for new products and games.
Identify requirements through interviewing stakeholders, conducting requirements gathering workshops, evaluating business processes, collecting user stories, examining scenarios and use cases, and analyzing business and workflow inputs
The Marketing Data Analyst is responsible for all aspects of marketing reporting, measuring marketing ROI, benchmarking & KPI reporting, campaign performance and building / maintaining marketing dashboards that provide visibility in overall marketing performance.