The Director PR will play a crucial role in making adidas the most talked about brand in social and traditional media. Develop stories that will generate quality exposure and help to achieve adidas brand KPIs; and publish those stories through earned and owned channels. Create relevant tools, events and opportunities to educate and inspire consumers about adidas products, athletes and initiatives.
In close partnership with Global Communications, you and your team will provide narrative direction, communications counsel and content development for SB&I Leadership and strategic internal and external audiences.
Define, implement, and lead a unified communications strategy internally that engages, informs and inspires our internal consumers, partners and candidates about Digital's mission, strategy, technology, etc.
The individual will work closely with communications peers across all nike categories, and as part of companys integrated marketing, offence. The individual will also contribute to global and regional media events when necessary, as well as support, media train and staff nike spokespeople (designers, athletes, etc.) when appropriate.