The Senior Marketing Manager, Woodcare / Olympic is responsible for driving brand agnostic strategies that deliver top line and bottom line growth and profit for the interior and exterior Woodcare/Olympic categories.
In this role, you will be responsible for the creation, selling and execution of account specific, integrated, marketing plans that support brand and account specific business objectives. Plans will help drive Reebok footwear and apparel sales.
In this role, you will provide feedback to the Marketing Team on effectiveness of marketing programs and provide recommendations for improvement, to promote the development of stronger corporate sales and marketing initiatives
In this role, the selected candidate will collaborate with Product Management and Marketing Communications to turn strategic marketing initiatives into integrated communication plans that align with campaign objectives, target audiences, positioning, program details, budgets, and success metrics.
The Marketing Manager is focused on the development and execution of brand and product strategies for the brand portfolio. A successful candidate is a well-rounded retail or CPG marketing professional with experience in brand and channel management, communications, and promotional development.
The Search Manager - Paid is accountable for successfully managing Paid Search campaigns for company clients. The primary responsibilities in this role is to be the go-to expert, successfully leading the day-to-day management of complex and sophisticated Search campaigns.
In this role, you will develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, new product launches, retail/co-op advertising, promotions, pricing, sales team and associate training, and assortment decisions. Role will analyze and track programs versus stated goals.
The successful candidate must be able to identify consumer, category and customer insights and leverage those insights to define the channel strategy. Strong communication skills are essential to engage, inform and inspire the internal cross-function team and to continue to strengthen relationships with the customer merchant and marketing teams.