Provides project coordination. Support includes communicating project status with internal clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between graphic designers, web developers, IT resources, clients and vendors.
Work with account executives, editorial teams and Digital Ad Sales Marketing counterparts to drive custom and off-the-shelf sponsorship opportunities for digital advertising partners, providing result-oriented success.
Manage a wide variety of projects & tasks from multiple internal stakeholders, negotiate priorities under the broad guidance of the Associate Director of Marketing and Creative Services; communicate priorities and deadlines to internal stakeholders.
The Sr Mgr, Digital Marketing Strategy leverages digital expertise with web technologies and marketing to support enterprise business growth and deliver a strong digital presence for our brand. Responsible for digital strategy and execution plans that improve, consolidate and streamline the digital experience and design/editorial integrity of the Spectrum Enterprise web presence.
In this role, the selected candidate will determine appropriate metrics using analytics tools such as Qlick, Tableau, Google Analytics, and Platform Specific Reporting suites to create measurement reports for all digital channels and deliverables by business audience.
Developing and managing a content strategy, attracting site traffic, converting that traffic into new leads for the business, and working with our sales team in nurturing those leads to close into customers.
Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
This role will support the Director, Business Model Transformation (BMT) and requires a colleague with a proven track record of success in developing and executing digital marketing and or e-commerce tactics. Familiarity with systems/processes including promotional review committee (RC) is preferred.