In this role, the selected candidate will design & architecture of campaigns, ad groups and keyword structure within Adwords; establish bidding strategies for keywords and establish budgets for campaigns.
In this role, the selected candidate will demonstrate professionalism by approaching others in a tactful manner, reacting well under pressure, accepting responsibility for ones own actions, following through on commitments, and treating others with respect and consideration regardless of status or position.
In this role, the selected candidate will develop, plan and implement the outreach (community and member) programs, and marketing strategy for events, activities and outreach; provide meaningful programs for community residents.
The Marketing, Web and Subject Recruitment Specialist is responsible for helping increase subject enrollment and the clinical trial accrual rate across the institution by maintaining an up-to-date, user-friendly website and strategically promoting trials to relevant target audiences.
In this role, the selected candidate will work with program leaders and Marketing and Communications Manager to develop and implement subject recruitment campaigns and communications designed to enhance enrollment within disease areas, and with a focus on high-priority and high-impact clinical trials.
In this role, you will work with their Marketo instance to create and deploy campaigns, manage segmentation and analytics, implement a new lead scoring system and overseeing the integration with Salesforce.
In this role, you will provide support in maintaining campaign setup details and performance tracking to enable campaign analysis to be communicated to the various stakeholders within the organization.