Partner with other Digital personnel within CMO and Operations organizations to create unified messaging and site merchandising strategies.Evaluate opportunities for simplification and streamlined digital messaging.
The Salesforce.org Marketing Solution Specialist is a subject matter expert and trusted advisor who works with higher education prospects and customers to evangelize marketing platform solutions that deliver relevant, personalized journeys across channels and devices.
As a Content Marketing Specialist, the qualified candidate will be responsible for creating and managing a wide array of marketing materials and programs; including newsletters, website content, proposals, social media, and media relations; and broadening the impact of the firm's communications initiatives.
The Analytics Specialist fills an important role on this team, applying data driven approaches using Marketing Dashboard Tools in combination with data pulled directly from marketing databases to analyze & find insights that will help the team optimize and improve campaigns.
Integrate online/offline marketing messaging with the goal of creating a seamless transition from marketing tactics to landing pages.Interface with design, IT and technical teams to implement new content and update existing content.
Manage ad hoc and management reporting in proprietary sales and marketing database; also update and manage the client database in the internal system including all title, company, address and other changes throughout the year.
Assists in the evaluation and development of feasible opportunities for marketing exposure and messaging in new and existing business with support from relevant resources both within and outside the company.