The Senior Marketing Manager provides strategic counsel to Sales and other internal corporate clients to ensure appropriate messaging and medium mix accomplish set marketing objectives. The Senior Marketing Manager manages the day-to-day relationship with marketing agency partners, ensuring on-strategy deliverables, appropriate follow-through, results analysis and communication of these results to the organization.
The Senior Manager, Wealth Marketing Communications and Promotion ( senior manager) is responsible for executing on wealth segment marketing plans (i.e., Financial Institutions Group and Broker/Dealer) by driving the go-to-market strategy in an effort to raise awareness and drive consideration of USI investment products and value add programs.
The position is responsible for social media marketing strategy development and execution to augment marketing and communication initiatives, while ensuring integration and alignment with traditional marketing activities.
In this role, you will be responsible to work across the portfolio to enable a deeper understand of Customer Segments and their broader value offer needs and execute tactical plans to develop BD s position in the category.
In this role, you will manage the writing, design and production of member and provider newsletters, educational materials, handbooks, directories, manuals, member ID cards, promotional items and website content while maintaining Corporate brand and style guidelines and maintaining state compliancy
This role requires the ability to interpret complex briefs and translate them into engaging creative campaigns. Excellent copy writing, editing and creative concept development skills are essential to this role.
In this role, the selected candidate will work closely with the Director of Sales Marketing to ensure that all tactical marketing support and deliverables are properly understood, organized, and prioritized.
In this role, you will be responsible for working with agencies to manage all Social Media efforts (i.e., FB/Twitter) in support of Marketing including SEO/SEM. Content development and production, and electronic couponing.