In this role, the selected candidate will be responsible for designing, developing and implementing performance metrics related to product and customer to measure the effectiveness of predictive modeling efforts.
The Marketing and Customer Analytics Analyst is responsible for analyzing and forecasting multiple trends by product, source and market in order to gauge current and future results, trends and business potential. Analyze the results of the data, identify key trends and issues and develop recommendations to upper management.
This role will be responsible for assisting in the management and tracking of the companys digital advertising and marketing efforts. This will include reporting on the outcomes of Search Advertising, Display Advertising, Social Media and Website Performance.
Provide Marketing with all analytics/metrics necessary for weekly business reviews; develop and perform routine analysis necessary for updating marketing activity forecasting assumptions and setting KPIs.
Responsible for ongoing analysis of business data, including digital media data, digital web data, primary research studies, and client business metrics to support media experience design from conceptualization through presentation of data.
Analyze marketing campaigns and promotional activity Key Performance Indicators (KPIs) to determine successes and opportunities specific to each campaign or promotion. Deliver reporting to marketing leadership team with insights across KPIs.
Participate and coordinate the work of others in the development of sustainable Global solutions for capabilities across multiple customer segments in Marketing and Knowledge Management utilizing the Agile methodology.
The Targeted Marketing Analyst will be responsible for supporting targeted list generation for deposit and lending products across multiple delivery channels (email, direct mail, statement, and digital).
The Digital Marketing Analyst will be responsible for providing actionable insights for our business via the generation of a high-volume of reports across multiple business units and stakeholders and the advanced analysis of performance data.
In this role, the selected candidate will blend creative thinking with technical skills to help clients build brands, devise business strategies, implement responsive technologies, and create user experiences.
In this role, you will focus of the position is contributing to the execution of marketing and sales campaigns, leveraging in-depth knowledge of various database marketing functional specialties and best practices.