In this role, the selected candidate will develop the regional field marketing plans to supports sales objectives and grow the customer base in specific territories, verticals, and across various lines of business.
In this role, you will be responsible for working with the corporate content marketing team to ensure that relevant content lands locally and is distributed within the markets for which you are responsible.
In this role, you will provide marketing direction and recommendations for territory, alliance partner, and reseller plans focused on optimizing Silver Peaks growth by generating awareness and demand in the Eastern region.
In this role, the selected candidate will lead the design, development, and execution of field marketing programs to generate new business and drive cross sell/upsell opportunities for our robust Cloud & Hosting portfolio.
This position is responsible for building pipeline for the field sales team by planning, development and execution of the Field Marketing activities and responsible for Develop the regional field marketing plans to supports sales objectives and grow the customer base in specific territories / verticals / Lines of Business.
In this role, the selected candidate will activate and develop MU support plans against new brands, national packaging innovations and local promotional packaging opportunities; manage and recruit local sponsorships/alliances (negotiation and activation).
The Field Marketing Manager will craft and execute account-based marketing (ABM) strategies and programs to increase the awareness and pipeline of new and existing solutions in the Corporate portfolio for the Americas region.
The marketing team is made up of a variety of roles: demand generation, marketing automation, customer, product, content, partner and field marketing. This role will be an integral part of this team, taking broader programs into the territories for pipeline generation initiatives.