The Manager is responsible for designing and implementing SEO & SEM strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
In this role, the selected candidate will determine appropriate metrics using analytics tools such as Qlick, Tableau, Google Analytics, and Platform Specific Reporting suites to create measurement reports for all digital channels and deliverables by business audience.
Manage all marketing efforts as they relate to online prospecting, including PPC ads, retargeting display ads, Google display/engagement, social (both paid and organic), content development, and other advertising associated with web acquisition efforts.
In this role, the selected candidate will be responsible for the processes, vendors, and ways-of-working associated with the development of, storage of, syndication of, and auditing of brand and product information provided to retailers for their ecommerce websites.
Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
The software/Controls (Cloud based system) will integrate with the equipment and POS to capture payments, customer data, energy efficiencies of equipment and be able to extrapolate information and analyze information for planning, growth and increased sales for its customers in this arena.
In this role, you will be developing documentation throughout the project life cycle is key to the success of this position, as is supporting new department processes that will lead to increased efficiency and efficacy.
In this role, you will analyze site browsing behavior and data to inform new user experience designs, functionality and merchandising strategy. The selected candidate will understand customer value by acquisition channel and support media team on effective placement and creative direction.
The Sr. Manager, Digital Marketing, will be responsible for supporting the conversion marketing team's digital marketing efforts and aid in meeting company conversion sales and marketing expense goals in the digital channel - this includes e-mail, website, and paid media.