Sell display advertising (video, mobile, programmatic), audio formats, and other ad space in order to grow advertising revenues by creating, maintaining, and sustaining relationships with media agencies, creative agencies, and clients directly.
Provide subject matter expertise as it relates to interpretation and implementation of trading, regulatory and exchange requirements and collaborate with technology to continually update execution platform and client interfaces.
Manage third party and/or direct reports effectively by keeping track of their performance and budget s / expenditures; use detailed data to identify plans for the sales function and service support from the entire organization.
Responsible for managing a team of highly talented account executives. This is a true coaching opportunity where you will have the ability to foster growth and development. Day to day, you will maintain a close pulse on new business pipelines to help each individual hit and overachieve their assigned quota.
Identify projects with high sales growth potential; drive and assign the organizations demand creation resources and competencies to maximize design wins, securing the involvement and support of relevant departments.
Developing and implementing short and long range sales strategies, achieving targeted new sales goals by orchestrating the sales process including prospect identification, execution, proposal development, proposal delivery and contract negotiation.
Develop and manage Sales and Trade Marketing initiatives relevant to HE brands in HE + Craft-influenced independent On-Premise accounts (Beer Bars, Upscale Lounges, Trendy Spots, Fine Dining, Sports bars/Neighborhood bars/Casual restaurants with 15+ taps). Drive execution of initiatives by sales organization.
Lead negotiations, quoting/invoicing/POs, ensure legal contracts related to institutional sales are signed (e.g. NDAs, partner PSAs, etc.), and that all sales-related accounts and profiles (e.g. SAM, GSA, etc.) are securely managed and up-to-date.
Work closely with strategists, creative and technologists to develop proposal and pitch materials, including case studies, initial POVs on prospective clients business, strategic presentations, and all written components of a proposal.