This person works closely with cross functional internal teams to help on the definition of new products ideas, development of the business case for new products, portfolio refreshment and initial technical customer support using their knowledge of customer application, market dynamics etc.
Drive the effort in defining new products with application & design teams, establish product road-maps consistent with customer needs, and select new products for development among numerous investment opportunities.
Responsible to lead the sales and marketing efforts of the division including (Price, Promotion, Positioning, and Product). Includes tradeshow support, marketing literature, press releases, dealer training and materials, etc.
The Marketing Manager is a self-directed marketing professional who is responsible for developing strong long and short-term brand, marketing, promotional, new product development and merchandising strategies.