Drive the effort in defining new products with application & design teams, establish product road-maps consistent with customer needs, and select new products for development among numerous investment opportunities.
The role requires a self-starter that is a results-oriented, strategic thinker with strong project management skills. This individual will proactively identify new business opportunities or potential risks and consistently deliver creative and cost efficient solutions that benefit the business.
This person works closely with cross functional internal teams to help on the definition of new products ideas, development of the business case for new products, portfolio refreshment and initial technical customer support using their knowledge of customer application, market dynamics etc.
The Marketing Manager is a self-directed marketing professional who is responsible for developing strong long and short-term brand, marketing, promotional, new product development and merchandising strategies.
Responsible to lead the sales and marketing efforts of the division including (Price, Promotion, Positioning, and Product). Includes tradeshow support, marketing literature, press releases, dealer training and materials, etc.
The Channel and Field Marketing Manager will develop and execute the marketing strategy and programs for Company Sales Teams and key channel partners to generate demand and contribute to pipeline creation.