The Marketing Manager (MM) is responsible for both strategic direction and tactical marketing execution on behalf of our industrial clients. The MM works directly with the client to formulate marketing campaigns tied to specific markets, b2b audiences and business objectives
In this role, the selected candidate will be responsible for creating, implementing, and monitoring search engine optimization (SEO) strategies to maximize the organizations online presence and marketing campaigns.
The MM will execute the grassroots activities and local programs using the tools provided. Local campaigns and outreach efforts target our core audiences and have direct impact on new and repeat visit counts.
In this role, you will be responsible for coordination and creation of promotions, special events, social media, creative messaging, and other marketing duties including direct mail, promotional reinvestment, monthly expense and P&L management as assigned.
The financial scope is the management of an approximately $25M annual printing and distribution expense budget; working closely with merchandising and marketing department heads to develop and execute in-store signage strategies; managing 7-10 external vendors for the printing and fulfillment of signage and managing a team of 2 direct reports.
In this role, you will be responsible for initially work at system/applications level to define the segment and generate customer interest through white papers, demos, product previews, customer visits, Sales/FAE training etc.
In this role, the selected candidate will develop and execute on a strategic channel marketing plan with our franchised global distributors to drive the demand creation engine with our potential customers and engineering community.
In this role, you will be responsible to manage global marketing calendar, working with stakeholders throughout the marketing and digital business organizations to ensure that supporting elements are being executed as outlined.